As an expert digital marketing consultant with a wide range of experience. My consulting services provide holistic data-driven marketing strategies for startups and established businesses. With a SEO specialist background, I also provide insights into how search engines work paired with insights of your customer audience based on user search intention.
I provide SEO consulting for keyword research, on-page optimizations, off-page optimizations, local search optimizations, link building strategies, and content marketing strategy. As a New Jersey SEO Expert, I am always eager to improve the online presence of the businesses I work with, especially within my home state.
SEO stands for “Search Engine Optimization” which is the known process of increasing the number of users(potential customers) to a website by ensuring that the webpage appears "ranks" higher on the list of results returned by search engines(Google, Bing, DuckDuckGo). Traffic from search engines is often referred to as “organic traffic", while traffic from business listings can be considered "local traffic."
The concept of Search Engine Optimization (SEO) is purely derived from a business' online presence not reaching its proper niche and volume of consumers. And SEO services are the crux of what any online business is desperately in need of, But SEO alone will not facilitate potential client acquisition. Therefore effective marketing strategies are the fulcrum of success in SEO.
The origin of SEO appeared at the beginning of the world wide web. Although slow to take to it, businesses saw opportunities to showcase themselves to the world. The obscure part was going beyond the name of their businesses (branded search) to show up on search engines for relevant services that were applicable to their business. This is where keywords materialized, and Search Engine Result Pages (SERPs) started to become a competitive advantage for online businesses. SEO has and will always be a zero-sum game. When you increase or decrease in keyword SERP rankings that means another website has gained or lost that ranking.
As a business becomes more of a relevant authority for groups of keywords, they will naturally inherit the majority of the searching user attention (impressions). Gaining this kind of organic traffic to a website can drastically increase a businesses lead flow, and potentially profit margin. The search engine landscape has changed from what it used to be. Users are searching more frequently every day with the effortless accessibility of the Internet of Things. Since we are a part of a society that enjoys to criticize, consider, and consume, portraying the right message to a potential customer is a crucial aspect of digital marketing.
Although search engine optimization does get a business seen, strategic marketing will inevitably get that business chosen by consumers. This is where methods such as content writing, image psychology, testimonial persuasion, and user experience optimization is used to test and better understand user behavior. It's not apparent what a user wants based on a search query. We can track the user’s journey through a website, what they clicked on, how far they scrolled, and how long they stayed, but we don’t know what they really want. That is why effective marketing strategies are imperative to implement with a search engine optimization campaign.
Everything in life is technique, by improving our techniques we can enhance the quality of life to go with it.